We're so modern

Essentials has entered the modern world. Yes, we have a blog.
So now what do we do with it? And why do we have one anyway?

At Essentials, we're shoppers at heart. Connoisseurs of cool stuff.

On our travels, we consistently find things that spark our interest, but that don't necessarily work for our stores or website. Sometimes we get to do things that are so exciting, we want to share the news with others. (Okay, the best of these was getting to sleep over at the American Museum of Natural History in New York, literally next to the squid and the whale.) Sometimes, our kid does something so great, we have to brag about it.

Basically, we decided to start blogging because there's more to the Essentials story and family than we can convey with simple product. (Of course, that doesn't mean we won't suggest things.) Maybe we'll be the only ones who read this, and the form will probably change and take shape as we go along. As with everything about Essentials, we are always evolving, and figuring out how to follow our nose. Stay tuned...

- Sydne & John